Plans & Pricing
Compare SortLab Starter, Advanced, and Enterprise plans, collection limits, schedule limits, analytics windows, and Shopify Billing behavior.
SortLab has three Shopify Billing plans. Pricing is approved inside Shopify, and eligible first-time stores receive a 14-day trial on the selected plan.

Plan Comparison
| Feature | Starter | Advanced | Enterprise |
|---|---|---|---|
| Monthly price | $19/month | $69/month | $199/month |
| Annual price | $182.40/year | $662.40/year | $1,910.40/year |
| Active managed collections | 5 | 25 | 200 |
| Maximum automated frequency | Daily | 4x per day | Hourly |
| Manual Sort Now | Yes | Yes | Yes |
| Goal presets | 7 | 7 | 7 |
| Behavioral pixel analytics | Yes | Yes | Yes |
| Analytics window | 30 days | 60 days | 90 days |
| Strategy lookback window | 30 days | 60 days | 90 days |
| A/B testing | No | Yes | Yes |
| Tag rules | No | Yes | Yes |
| Statistic filters | No | Yes | Yes |
| Review score signals | No | Yes | Yes |
| Large collection support | Standard | Standard | Up to 10,000 products per collection |
| Support | Standard | Priority email and chat | Priority support |
Starter - $19/month
Starter is for stores beginning with their highest-impact collections.
- Up to 5 active managed collections.
- Daily automated sorting.
- Seven one-click AI strategies.
- 40+ signals including revenue, margin, CTR, inventory, and product metadata.
- Sold-out products pushed down.
- New arrivals boost.
- No-image products pushed down.
- Pinned hero products.
- Behavioral pixel and 30-day analytics.
Advanced - $69/month
Advanced is for growing stores that need more coverage, more frequent sorting, and experiments.
Everything in Starter, plus:
- Up to 25 active managed collections.
- 2x/day and 4x/day automated sorting options.
- A/B testing.
- Tag rules to boost, bury, or exclude tagged products.
- Statistic filters.
- Review score and review count signals.
- Behavioral pixel and 60-day analytics.
- Priority email and chat support.
Enterprise - $199/month
Enterprise is for high-volume stores with broad catalog coverage and frequent data changes.
Everything in Advanced, plus:
- Up to 200 active managed collections.
- Hourly automated sorting.
- 90-day analytics and strategy lookback.
- Up to 10,000 products per collection.
- Custom weighted sorting rules.
- Priority support.
Annual Billing
Annual billing applies a 20% discount and is approved through Shopify Billing.
| Plan | Monthly | Annual charge | Monthly equivalent |
|---|---|---|---|
| Starter | $19/month | $182.40/year | $15.20/month |
| Advanced | $69/month | $662.40/year | $55.20/month |
| Enterprise | $199/month | $1,910.40/year | $159.20/month |
Trial Eligibility
SortLab grants a 14-day trial when Shopify creates a new app subscription for an eligible store. Trial eligibility is one trial per shop domain; reinstalling does not reset trial history.
After the trial, Shopify Billing charges the approved subscription unless the subscription is canceled before billing begins.
Changing Plans
- Open SortLab in Shopify admin.
- Click Billing.
- Click Change Plan.
- Choose monthly or annual billing.
- Optionally apply a promo code.
- Confirm the new subscription in Shopify.
When you upgrade, the new limits unlock after Shopify confirms the subscription. When you downgrade, SortLab preserves data but enforces the lower plan's limits.
Billing System
SortLab uses Shopify Billing for app subscriptions. Merchants approve and manage subscription charges inside Shopify.
Next Steps
- Billing FAQ - Answers about trials, changes, cancellations, and refunds.
- Scheduling - Understand frequency limits.
- A/B Testing - Learn what Advanced and Enterprise unlock.